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Rotator Cuff Repair Animation for J&J – Medical Device Animation

Project Scope: 3D animation integrated with video to demonstrate a surgical procedure for rotator cuff repair and highlighted four Johnson & Johnson medical devices.

Challenges: LifeHouse was asked to create an animation that portrayed these orthopedic surgical devices attractively and clearly demonstrated how they work without being too graphic. Additionally, the live action portion required extensive retouching.

Results: LifeHouse helped its agency partner overcome production obstacles and meet an intense deadline. Our storytelling skills and computer animation expertise in lighting and reflections helped J&J impress an important audience.

Usage: The animation was shown to trade groups during the 2008 Beijing Olympics.